In an era where corporate leadership often feels opaque, Starbucks’ new CEO Brian Niccol is setting a refreshing example of transparency and focused leadership. On his very first day at the helm, Niccol, formerly the CEO of Chipotle, released a…
Cloud kitchens, also known as ghost kitchens or dark kitchens, are commercial kitchen spaces used to prepare food specifically for delivery. These innovative kitchens have no dine-in option – the focus is purely on online orders and delivery. A recent…
Have you heard the rumor Google is allegedly considering a potential acquisition of Hubspot. If true, it would be a game-changer for the marketing landscape. As someone who’s worked with numerous clients to optimize their marketing strategies, I can attest…
Client: Health and Wellness E-commerce Startup (Dropshipping Model) Referral Source: Past Satisfied Client Situation: The client, a passionate team of health and wellness experts, found themselves stuck in the early stages of launching their e-commerce dropshipping business. They had invested several months…
Digital transformation is no longer a luxury—it’s a necessity. Yet, as a 2021 McKinsey study revealed, a staggering 70% of digital transformation projects fail to meet their goals. As a fractional CMO and Growth Marketer, I’ve seen firsthand how companies…
As a seasoned Growth Marketer and Fractional CMO, I’ve had the opportunity to work with numerous companies and observe their digital marketing strategies. One trend that consistently stands out is the pace at which most businesses execute their digital marketing…
February 1, 2024, new Google and Yahoo! email authentication rules are going into effect for bulk email senders who want to reach customers with Gmail and Yahoo! Mail accounts; they may be marked as spam or blocked. The new rules also require one-click…
In a recent 5-Bullet-Friday from Tim Ferris, he mentioned the essay “The Age of Average” by Alex Murrell. he article argues that we are living in an age of average. This is due to a number of factors, including the…
I am thrilled to announce that my session “Keywords To Conversations: How Ai Is Transforming The Way We Search And Engage With Content” has been selected for Minnebar 17, which will take place on April 22, 2023, at the Best…
Background AR is a leading manufacturer and distributor of high-pressure pumps, parts, accessories, and other cleaning products. In an increasingly competitive market, the company sought the expertise of a Fractional Chief Marketing Officer (CMO) to enhance its digital presence and…