Digital transformation is no longer a luxury—it’s a necessity. Yet, as a 2021 McKinsey study revealed, a staggering 70% of digital transformation projects fail to meet their goals. As a fractional CMO and Growth Marketer, I’ve seen firsthand how companies…
As a seasoned Growth Marketer and Fractional CMO, I’ve had the opportunity to work with numerous companies and observe their digital marketing strategies. One trend that consistently stands out is the pace at which most businesses execute their digital marketing…
February 1, 2024, new Google and Yahoo! email authentication rules are going into effect for bulk email senders who want to reach customers with Gmail and Yahoo! Mail accounts; they may be marked as spam or blocked. The new rules also require one-click…
In a recent 5-Bullet-Friday from Tim Ferris, he mentioned the essay “The Age of Average” by Alex Murrell. he article argues that we are living in an age of average. This is due to a number of factors, including the…
I am thrilled to announce that my session “Keywords To Conversations: How Ai Is Transforming The Way We Search And Engage With Content” has been selected for Minnebar 17, which will take place on April 22, 2023, at the Best…
Background AR is a leading manufacturer and distributor of high-pressure pumps, parts, accessories, and other cleaning products. In an increasingly competitive market, the company sought the expertise of a Fractional Chief Marketing Officer (CMO) to enhance its digital presence and…